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Ju-Ju-Be - B.F.F, Hello Kitty Dots & Stripes

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Your Price:
S$199.00 (You save S$90.00)

Product Description


This practical bag is both elegant and efficient - designed with lots of pockets to keep all of mum's and baby's essentials neatly organised and close at hand, to help keep daily life a bit more manageable.

The B.F.F offers the flexibility of carrying as a messenger bag or backpack, with a durable and machine washable bag, that is also stylish and fashionable.




  • Four gusseted pockets, three zippered pockets, with lots of wide open space
  • Full zip-down mum's pocket for easy access to keys (stretch key fob) and sunglasses (cleans lenses too)
  • Soft and cushy memory foam changing pad included
  • Quick reach soft mobile phone pocket, fits larger phones
  • Two exterior insulated bottle pockets, with Thinsulate by 3M, to keep milk or food warm or cool
  • Main zipper closure system makes for easy access
  • Picture pocket to keep photos handy
  • Includes a detachable and adjustable messenger strap, with removable memory foam shoulder pad, which can also be shortened to a tote strap length 
  • Memory foam backpack straps included
  • Back pocket for wipes and nappies organisation
  • Structured bottom with luggage feet
  • Metal hardware
  • Light-coloured lining - help allow you to see all that's inside
  • Teflon™ fabric protector helps to repel stains
  • Agion® treatment protects the lining, by inhibiting the growth of odour-causing bacteria, mould and mildew
  • Crumb Drains - little holes in the bottom of the back pockets to allow crumbs to fall out


Machine washable (cold, gentle cycle), air dry


Approximately 35cm wide x 30cm high x 16cm deep


FREE coin purse & HK Recycle Bag


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